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​SXSW Attendees Only

Use Code: SXSW150

$150 discount off the online course, for March only!

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​Praise for The Thought Leader Formula
The ultimate form of career insurance is becoming known as an expert - but that doesn't happen by accident. Robin's book lays out a clear, effective strategy executives can follow to become recognized in their industries."
- Dorie Clark, author of Stand Out & Reinventing You; adjunct professor, Duke University Fuqua School of Business
“Everyone is a genius in some way—your ideas and brain are your superpower. If you want to learn how to broadcast your superpower to the right people and achieve your goals, you need this.”


 —Jim Kwik, CEO and founder of Kwik Learning
Having known Robin for over six years, I’ve watched her build her own speaking and thought-leadership career from scratch. If you want to learn how to effectively package and communicate your ideas, Robin’s book is a great resource!”

​ —Shirley Bergin, chief operating officer and chief marketing officer of TEDMED
“Whether you’re ready or not, technology is rapidly changing the way we all work. My friend Robin Farmanfarmaian’s new book, The Thought Leader Formula, is a plan and path for making sure you can stay ahead of change and make massive progress. In it, Robin shows you how to reach your bigger goals, create multiple streams of income, market yourself more effectively, increase your confidence and credibility, manage your time, network, present on stage, and a lot more. If you want to succeed now and in the future, read Robin’s new book.“
 —Joe Polish, founder of Genius Network and Genius Recovery
“Robin has turned herself into a major speaker, author, celebrity and entrepreneur in health care—all in a very short amount of time. But she didn't achieve that status by luck, and she overcame very significant obstacles on her way. She became a thought leader using a systematic program she developed herself. But if you want to have that kind of an impact, you don't have to do it yourself—Robin has written this great book as a manual for you to follow.”
 —Matthew Holt, founder, The Health Care Blog; cofounder, Health 2.0 Conference
“There’s a secret to being successful, and it’s not what you think. it isn’t because of your upbringing, your race, your gender, your current income level, or the schools you attended. It’s available to anyone, and it’s a learnable skill. You become successful by becoming a thought leader, and in The Thought Leader Formula, Robin gives you the exact process to do this. Whether you are an employee or an entrepreneur, new to the workforce, or a seasoned veteran, you will want to grab this book, devour it cover to cover, and implement what Robin says!”
—JJ Virgin CNS, CHFS, founder, Mindshare
 Robin's meteoric rise into a globally recognized speaker, influencer, and advisor is the result of her entrepreneurial mindset, strategic networking, and fierce determination. In her latest release, she distills years of experiential learning into a highly organized and refreshingly hype-free roadmap that gives you step-by-step guidance to increase your visibility and profit from your hard-earned expertise. This is easily poised to be the go-to manual for thought leaders on the rise.”
​ —Erin Matlock, author of Worth It, founder of Upbrain
One of the most powerful ways to build your career is by becoming a thought leader or speaker. Robin's book is a go-to guide to get you started so that you can become well-known for your ideas.”
—Soulaima Gourani, keynote speaker; founder of Tradeconductor
In today’s world, thought leadership is a critical strategy for inspiring change and human progress. As an expert thought leader and innovator herself, Robin provides clearly defined strategies for other leaders. This book is an excellent resource for anyone who wants to spread their ideas in a transformative and purpose-driven way.”
—Raya Bidshahri, founder & CEO of Awecademy
Thought leadership is a foundational aspect of every company's marketing strategy. Robin's easy-to-follow instructions will help you create a platform to launch your own successful thought leadership plan, starting today.”
 —Jennifer Hudye, founder, Conscious Copy & Co
I am enormously grateful to Robin for her generous guidance in helping me become the thought leader I am today. Her insights, coaching, and crystal clear process took away any doubt or fear I had in achieving my career goals.”
—Monika Proffitt, entrepreneur, speaker, author of Blockchain 101
We all want to be thought leaders—but many people are not sure how to do so. In The Thought Leader Formula, Robin Farmanfarmaian breaks down the thought leadership process into its key components, then tells us the key steps we need to take to get the job done. Robin masterfully intersperses her own experiences as a thought leader with simple, easy-to-follow recommendations. A must-read for anyone who is searching how to get there from here."
—Linda Popky, strategic marketing consultant and author, Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters
Robin Farmanfarmaian is the real deal. Her book will help you rise above the noise of your market and get away from the noise in your own head. She is both inspirational and practical, giving you an exact roadmap of how you can take your business and yourself to the ultimate next level."
—Alisa Cohn, executive coach to CEOs; contributor to Inc.com and Forbes.com; angel investor and startup advisor
Robin breaks down a complete list of ways you can leverage and profit from your expertise. She gives you a simple step-by-step process to make sure you set yourself up for success. If you take action on everything Robin outlines, you will regularly come back to this book as a reference guide to help you know what to do next.”
—Shari Alexander, persuasiveness coach, speaker & writer
The ability to positively influence people is a powerful and effective tool in the world of business. Robin does a great job laying out everything you need to start building your thought leadership and begin influencing people that matter to you.”
—John Hall, cofounder of Calendar.com and Influence & Co.
If you have a message to share with this world, you need this. Period.”
—Kara Goldin, founder and CEO of Hint, Inc.
I wish I had this book when I started on my motivational speaking career thirty years ago. I studied thousands of speakers and read all their books, but there seemed an elusive "spark"—a secret behind their apparent success. But I know now that there is no big secret to thought leadership. It's a series of steps you need to take to build a brand and business. The Thought Leader Formula lays out an easy-to-follow roadmap you can use to accelerate your career success. In this brilliant and concise book, Robin methodically breaks down a formula that makes anything possible, so pick up your dreams and aspirations you left by the wayside and start achieving your goals one by one! If you ask me what is the meta secret of success? Its blueprints are found in this delicious slice of wisdom distilled from years of determination, grit, and dancing with industry giants. The author's integrity and intelligence are unmatched, and her ability to simplify the essence of thought leadership is unbridled!”
—Dr. Mel Gill, psychologist, author, TV and radio personality
Robin Farmanfarmaian is a professional speaker and entrepreneur driving high-level business development for cutting-edge medical and biotech companies poised to impact 100M patients. With over 200 speaking engagements in 16 countries, she educates audiences on technology, the future of healthcare, patient empowerment, building thought leadership, and more. Keeping within the empowerment theme, Robin also works with entrepreneurs and executives who want to become thought leaders in order to accelerate their career and business goals. She is the author of 4 books, including “The Patient as CEO: How Technology Empowers the Healthcare Consumer” and a followup book with Michael Ferro, "How AI Can Democratize Healthcare: The Rise of Digital Care".